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About the Course
If you aspire to, or currently have responsibility in advertising and marketing, this course is for you.
The course will cover the following topics:
- Define media requirements
- Select media vehicles
- Determine media schedule
- Produce media plan
You will learn how to identify target audience characteristics from advertising brief and prepare a detailed consumer profile, analyse product market factors to determine reach and frequency requirements of advertising media selected, analyse creative requirements of advertising message and determine media implications, identify media merchandising requirements from the advertising brief, confirm media budget identify any constraints, evaluate and test new or alternative media vehicles with other advertisers and against proven vehicles, select media vehicles that target the required audience and that meets creative and reach requirements of the advertising message to be achieved within budget, determine distribution of messages over duration of schedule to meet requirements of the advertising brief, create a media schedule which defines the media requirements of the advertising brief, develop alternative media schedules for advertiser within budget, determine testing schedule for the media plan and identify anticipated impact of advertising and measures to assess its effectiveness in the media plan.
This short course can be taken as part of the Diploma of Business course. If you would like to undertake this course as part of the business diploma, please speak to one of our Student & Administration Support Managers prior to enrolling. You can find out more about our business courses on the course section of our website.
Advantages of undertaking a short course online:
- Learn new knowledge anytime, anywhere
- Opportunity for career advancement
- Opportunity to gain a career advantage
- Opportunity to improve your skills and knowledge
- You can hit pause and come back to where you left off
- No commuting, study from the comforts of your own home
- Lower total costs with online courses generally being more affordable than at a face-to-face course