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About the Course
If you aspire to, or currently have responsibility in advertising and marketing, this course is for you.
The course will cover the following topics:
- Evaluate marketing mix
- Determine marketing mix for specific markets
- Monitor and adjust marketing mix
You will learn how to identify key characteristics of products or services and estimate their significance to the market, review pricing policy and analyse pricing variables to determine their effect on demand, analyse promotional methods to determine their importance to marketing outcomes, review channels of distribution and estimate their significance to the marketing outcomes, identify and analyse level of customer service provision to determine its significance to the marketing outcomes, identify potential customer base and key pressure points, analyse and test effect of components of marketing mix on each other and establish their relative importance to the customer base, identify and assess environment factors and their impact on the marketing mix, identify consumer priorities and preferences affecting the marketing mix, select marketing mix that best satisfies target market, monitor marketing mix against marketing performance and isolate components for testing, evaluate implications of altering one or more components of the marketing mix in relation to market factors and consumer response, adjust components of marketing mix in response to test results and market-response evaluation, and ensure adjusted marketing mix meets budgetary requirements.
This short course can be taken as part of the Diploma of Business course. If you would like to undertake this course as part of the business diploma, please speak to one of our Student & Administration Support Managers prior to enrolling. You can find out more about our business courses on the course section of our website.
Gain an advantage by doing an online short course:
- Get access to quality and industry-approved resources
- You get to learn and build on your current skills and knowledge
- Save time and money on travel costs to get to a face-to-face course
- Study anytime, anywhere as long as you have an internet connection
- You get to study at your own pace - you do not need to sacrifice your social life